In recent years, the real estate industry has witnessed a significant shift towards the use of interactive 3D experiences to enhance sales and engagement with potential buyers and tenants.

Gone are the days when traditional 2D floor plans and static images were enough to convey a property’s true potential.

In this article, we’ll explore the benefits of using 3D experiences such as 3D models, virtual tours, and digital twins, and how they can help you maximise your real estate marketing efforts.

Visualising and selling a property before it’s built

One of the most significant benefits of digital, interactive 3D experiences in real estate is the ability to visualise and sell a property before it is even built.

This is particularly useful in the early stages of development, where the property is still in the planning and design phase.

With immersive 3D experiences such as interactive 3D models and 360-degree tours, developers can provide buyers and tenants an accurate and realistic representation of the property before construction even begins.

This is especially helpful for selling off-the-plan developments, allowing buyers to see the space from any angle, get a feel for the layout, and understand how the space will flow.

Lendlease is a prime example of a company that succeeded in this regard, as they were able to attract tenants to their high-end commercial development in Melbourne’s CBD well before its completion.

They achieved this through the use of elaborate 3D models showcasing the interior and exterior of the building and its surroundings.


Enhancing engagement with future buyers and tenants

Another benefit of using 3D experiences in real estate is the ability to enhance engagement with future buyers and tenants.

By providing immersive digital experiences such as virtual tours and video fly-throughs, real estate agents can give potential buyers and tenants a sense of the property’s interior and exterior layout, features, fixtures, and fittings.

This increased level of engagement can help to build a stronger emotional connection with the property, leading to more inquiries and qualified leads.

Selling and marketing your real estate globally

Digital 3D experiences also offer the ability to sell and market your real estate globally, reaching a wider audience than traditional property marketing methods.

By providing 360-degree views of the property, potential buyers or tenants across different geographical locations can experience the property in a more interactive and immersive way, without having to physically visit the property.

This is particularly useful for developers or agents who are looking to attract foreign investors or buyers, as they can showcase the property’s potential to a wider audience, regardless of their location.

An example of an US-based real estate agency that did this particularly well during the pandemic is Stream Realty in Austin.

They were able to captivate potential customers for their Class-A distribution warehouse space by using tailor-made virtual models and fly-through videos, enabling remote engagement.


Making your real estate marketing stand out

With the increasing competition in the real estate industry, it is essential to differentiate your marketing efforts to capture the attention of potential buyers or tenants.

Virtual 3D experiences provide a unique and interactive way to showcase properties, which can help to make your marketing more engaging and memorable, ultimately leading to more successful sales or leasing agreements.

Streamline the development approval process

Finally, digital 3D experiences such as 3D models and digital twins can also help to get development approvals faster from the government.

With accurate and detailed 3D models of proposed developments, architects and developers can provide a more comprehensive and detailed overview of the project.

This can help to streamline the approval process and reduce the likelihood of delays or rejections.

For example, Australian construction and development company, Hindmarsh, was able to successfully utilise comprehensive virtual 3D solutions to accelerate the Woden Green residential precinct project in Canberra.

How to get started with virtual 3D experiences

When it comes to creating 3D experiences for real estate, Snaploader is the leading provider of high-quality and affordable solutions to maximise sales and leasing opportunities.

Snaploader’s interactive 3D experiences for real estate include interactive 3D models, digital twins, video fly-throughs, and 360-degree tours and are available for residential, commercial and industrial properties.

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